Stereotype was set up in 2005 as a sister label to D Style. The ethos behind the new label is simple; a strongly branded label to showcase music across all genres. The label has a constant output of releases and concentrates on building the profile and experience of new artists or providing an alternative place for established artists to release their work.

The label released music from the likes of D*Minds, TC and Xample all using various aliases. Bassface Sascha, Prestige and Pleasure are also artists that have had multiple tracks showcased through Stereotype. Eddie K started off releasing on Stereotype and, in accordance with the label's aim, has now had moved on to release on the D Style and Hench imprints.

Under the supervision of the D Style Group, Stereotype will continue to provide its steady stream of dancefloor-led rhythms from the scene's hottest artists.